Sex in the City--Statistics
By Julie Burton & C.J. Renner
A hit TV show (and soon to be movie) about four women who spend most of their time gossiping and forever questing to find that perfect pair of heels - what are we teaching our young women? But wait, underneath all that dishing and shopping, there's something large at work...Sex in the City highlights the economic power of women!
A woman as a successful New York publicist? Yes, and that's not the only field we're taking by storm:
• Women earn more than half of all accounting degrees, four out of every 10 law degrees and almost that many medical degrees.
• More than 60 percent of all women now work outside the home.
• The number of women-owned businesses is growing almost twice as fast as the number of firms overall.
• In 2006, there were 70 million women employed; in 1950 there were 18.4 million.
• 27% of households are headed by women at last count, a fourfold increase since 1950.
Yes she'll spend almost half a week's pay for those $500 Manalo Blahnik shoes, but where does she get the green?
• In the past three decades, men's median income has barely budged -- up just 0.6% -- while women's has soared 63%.
• In 1970, women accounted for about 1 percent of all business travelers. In 1997, women took almost 50 percent of all business trips.
• By 2010, women are expected to control $1 trillion, or 60% of the country's wealth, according to research conducted by BusinessWeek and Gallup.
Sure Charlotte dropped out of the workforce to focus on family, but she still has a large economic footprint:
• Women account for 85% of all consumer purchases:
• 94% of home furnishings
• 93% OTC pharmaceuticals
• 93% food
• 92% vacations
• 91% of new homes
• 89% bank accounts
• 85% auto purchases
• 81% riding lawn mowers
• 80% healthcare
• 66% PCs
• 57% consumer electronics
• In 2001, US women's purchasing power constituted the number 3 market in the world; the collective buying power exceeded the entire economy of Japan.
Miranda isn't the only career-minded woman outearning her husband:
• Some 30% of working women outearn their husbands.
• 75% of women with the title of vice-president or higher at Fortune 500 companies outearn their husbands, bringing home on average 68% of household income.
• 64 percent of all working women now earn more than half their family's income.
So ladies, as you can see, we've come a long way since the June Cleaver days. Not only are we caring for the kids, the house, the dog..., but many of us are making the majority of our household's buying decisions AND there are more and more of us who are bring'n home the bacon too! Whether you are a working mom like Miranda or a stay at home mom like Charlotte wants to be, know that your efforts are making a difference in today's economy. Keep up the great work!
Categories: Just for me
Sources: About Women Inc; "I am Woman, Hear Me Shop," Business Week, Feb 14, 2005; "Never Underestimate the Buying Power of Women," by Jonathan Silver, Washington Business Journal, 1998; About Women Inc ; Marketing to Women: How to Understand, Reach and Increase Your Share of the World's Largest Market Segment by Martha Barletta
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